Bachelor of Science in Business Administration

Bachelor of Science in Business Administration

The Bachelor of Science in Business Administration (BSBA), major in Digital Marketing and Web Analytics, is a three-year program which prepares students for positions of responsibility in marketing, business, or entrepreneurship. It arms prospective executives with the knowledge and disciplines required to effectively lead, organize, and run a business. The program uses an integrated approach among the functional areas of business as well as sensitivity to the business environment.

The Marketing Management program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing. Theory is blended with practicum activities to give the students a broad and enriched base for a career in marketing. 

e-Learning or Online Learning is available across all Higher Education Programs

Career Path

Management Trainee in Marketing


Marketing Assistant / Assistant Manager

PR / Advertising Assistant

Product or Brand Assistant / Assistant Manager

Customer Service Agent / Representative


Junior Sales Trainer

Account Executive


Sales Assistant / Staff

Order Billing Assistant

Salary Range

Php 15,000 – 80,000

What's Happening?

First Slide

Facebook Group Provides Free Online Courses That Filipinos Need in the New Normal

To help Filipinos remain competent in the new economy, Facebook group Free Online Courses PH will provide members free access to short courses with an international curriculum.

First Slide

Taguig Mayor Lino Cayetano completes an Online Course on Crisis Management by Informatics and Xplore Philippines

Taguig City Mayor Lino Cayetano recently completed the online course Expert Insights on Managing a Crisis, one of the courses offered in the learning platform of solutions provider Xplore Philippines Inc and Informatics College. Updating his knowledge on how to handle the crisis within an organization, Mayor Cayetano took the lead in taking a digital course under his government’s cyber schooling initiative.

First Slide

Everything You Need to Know about Successful ONLINE AND REMOTE Learning

With new normal setup, remote learning is likely here to stay. Students, parents and schools must work together to reap the benefits this form of learning has to offer. If you’re one of the millions of students getting ready for online classes, here are some things you need to know about your exciting new journey.