Bachelor of Science in Business Administration

Bachelor of Science in Business Administration

The Bachelor of Science in Business Administration (BSBA), major in Digital Marketing and Web Analytics, is a three-year program which prepares students for positions of responsibility in marketing, business, or entrepreneurship. It arms prospective executives with the knowledge and disciplines required to effectively lead, organize, and run a business. The program uses an integrated approach among the functional areas of business as well as sensitivity to the business environment.

The Marketing Management program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing. Theory is blended with practicum activities to give the students a broad and enriched base for a career in marketing. 

e-Learning or Online Learning is available across all Higher Education Programs
Career Path

Management Trainee in Marketing


Marketing Assistant / Assistant Manager

PR / Advertising Assistant

Product or Brand Assistant / Assistant Manager

Customer Service Agent / Representative


Junior Sales Trainer

Account Executive


Sales Assistant / Staff

Order Billing Assistant

Salary Range

Php 15,000 – 80,000

What's Happening?

First Slide

Fast Track Your Career Preparation with a 3-year Bachelor’s Degree Program

Having a college diploma has always been the key for many young Filipinos to open doors of career opportunities. Generally, universities and colleges in the Philippines offer 4-year courses. Sadly, not everyone has the capacity to complete a 4-year degree course because of time and financial constraints. Many would start working after high school and set aside their dreams of going to college or universities.

First Slide

5 Habits of Successful Online Learners

Online education is certainly the new norm. While it poses some challenges for the learners, teachers, and even the parents, there are a lot of ways to succeed in distance learning. Students can design their own methods and system to get through with it successfully. The desire to receive quality education, no matter what mode, should motivate the learner to develop certain habits that will make online schooling work despite the challenges.

First Slide

7 Things That Can Save Your Life as an Online Senior High Student

Life as a Senior High School student is surely not easy. Because your body and mind are not used to being stuck at home, getting on with life in the new normal can really feel weird and a little bit more challenging than usual. Add to your teenage burden the fact that, despite staying at home all day, you are expected to stay active during online classes, complete your schoolwork, and do your fair share of household chores.