Bachelor of Science in Business Administration
The Bachelor of Science in Business Administration (BSBA), major in Marketing, is a three-year program which prepares students for positions of responsibility in marketing, business, or entrepreneurship. It arms prospective executives with the knowledge and disciplines required to effectively lead, organize, and run a business. The program uses an integrated approach among the functional areas of business as well as sensitivity to the business environment.
The Marketing Management program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing. Theory is blended with practicum activities to give the students a broad and enriched base for a career in marketing.
Career Path
A graduate of this course can have a career as:
- Management Trainee in Marketing
- Marketing Assistant / Assistant Manager
- Product or Brand Assistant / Assistant Manager
- Entrepreneur
- Account Executive
- Sales Assistant / Staff
- Merchandiser
- PR/Advertising Assistant
- Customer Service Agent/Representative
- Junior Sales Trainer
- Receptionist
- Order/Billing Assistant
Core Modules
- Computer Applications
- Principles of Management
- Principles of Accounting 1
- Principles of Marketing
- Business Communication
- Human Behavior in Organization
- Business Finance
Business Education Modules
- Laws on Negotiable Instruments
- Obligations and Contracts
- Negotiable Instruments
- Macroeconomics
- Principles of Accounting 2
- Business Taxation
- Total Quality Management
- Human Resource Management
Marketing Modules
- Strategic Planning
- Distribution Management
- Product Management
- Retail Management
- Professional Salesmanship
- Advertising
- Marketing Research
- Quantitative Techniques
Electives
(Minimum of 5 subjects.)
- Sales Management
- E-Commerce and Internet Marketing
- Graphic Design with Adobe Photoshop
- World Wide Web Fundamentals
- Web Development
- Animation with Adobe Flash
- Graphic Design with Adobe Illustrator
- Multimedia Technology
- Developing a Website with Dreamweaver and Flash
Program Advancement
This track is taken separately from Diploma and Advanced Diploma programs.
Related Courses
This course is similar to Bachelor of Science in Information Systems and Advanced Diploma in Business System Development.
